Griffin Strategic Advisors

KEY PERSONNEL

ELENA ETCHARREN

ELENA ETCHARREN

Elena is a marketing and innovation executive with 20+ years of experience in global strategic planning and new product commercialization. Elena was Global VP of Childre's Innovation & Packaging at Mead Johnson Nutrition, in charge of defining children's strategy and leading its implementation. Prior to MJN, Elena was Marketing Director of the Global Consumer Innovation group at Wm Wrigley Jr Co where she led the creation of new innovations for key markets globally. At the Nestle/Coca-Cola JV she was the European Innovation Director for NESTEA ready-to-drink. Elena also spent 5+ years as a business strategy consultant at Accenture and started her career with 7 years at Procter & Gamble.

Elena is passionate about innovation! She enjoys identifying new product opportunities, leading consumer understanding, idea generation, technology mining, brand positioning, and strategic planning. Elena is a Senior Advisor with Griffin Strategic Advisors

EDUCATION
MBA, INSEAD, Fontainebleau, France
BS Chemical Engineering, The University of Texas at Austin


SCOTT BERMINGHAM
JOHN BUERKLE
ELENA ETCHARREN
BARBARA FORD
PETE SHADEK
MIKE SHEEHAN
CARRIE SHEA
MICHAEL SHEA
AMIT SINGLA
DAVID WEBSTER



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