Griffin Strategic Advisors

KEY PERSONNEL

BARBARA FORD

BARBARA FORD

Barbara has over 20 years of Marketing/Advertising experience building brands, defining new approaches for development of Integrated Marketing Communication programs, leading cross-disciplined teams to reach common goals, and capturing sustainable savings to fund brand growth. Barbara has proven success in corporate environments with Kraft Foods and SC Johnson, in agency and consulting with DDB and her own practice, and in the classroom at Northwestern's Kellogg Graduate School of Mgmt, Medill School of Journalism and the University of Chicago's Graham School.

Barbara has extensive experience in driving brand growth and brand equity management including development of principles for disciplined approach to marketing fundamentals: brand positioning; consumer insight; segmentation/targeting and setting marketing objectives. Successes include: turnaround of brand performance from share loss to growth; successful launch of new products; brand restage/repositioning; and development of global campaigns. She has led strategic sourcing initiatives to improve performance, strengthen processes and yield savings. In addition, Barbara has been the architect of corporate and academic marketing training curriculums to train marketers and cross- functional teams in the key disciplines of marketing and marketing communications. Her experience includes service on the boards of several professional organizations, including the Association of National Advertisers (ANA). Barbara is a Principal with Griffin Strategic Advisors.

MBA, Loyola University of Chicago
BA, Journalism, Drake University


SCOTT BERMINGHAM
JOHN BUERKLE
ELENA ETCHARREN
BARBARA FORD
PETE SHADEK
MIKE SHEEHAN
CARRIE SHEA
MICHAEL SHEA
AMIT SINGLA
DAVID WEBSTER



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